تقییم مدى فاعلیة آلیات التسویق المستخدمة عبر محرکات البحث Search Engine Marketing (SEM) فی تحقیق أهداف المستهلک وتوقعاته
نویسندگان
چکیده
منابع مشابه
Optimal Search Engine Marketing Strategy
Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Most on-line sellers, however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is more expensive than paid placements, produces resul...
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This document contains research in the field of Search Engine Marketing, to be specific it is focused on finding, implementing and evaluating a technique that can be used for keyword suggestion. Based on a set of words describing the subject, a algorithm finds and ranks keyword suggestions that can be used to advertise with. The main goal is to find keywords that are non-obvious, which means th...
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Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning on...
متن کاملThe Role of Search Engine Optimization in Search Marketing
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine optimization (SEO) that improve the ranking of a site among the search results without improving its quality. We study the economic incentives of Web sites to invest in SEO and its implications on sea...
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Search engine marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argued that a new model must be conceived to capture these relationships in order to better in...
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ژورنال
عنوان ژورنال: المجلة المصریة لبحوث الرأى العام
سال: 2016
ISSN: 1110-5844
DOI: 10.21608/joa.2016.81227